Bauma 2025

bauma 2025 – Strong presence at the world's largest construction machinery trade fair

The Zeppelin Group presented itself at bauma 2025 with a strong, future-oriented appearance and provided important impetus for the further development of the construction, rental, and drive industries. From April 7 to 13, 2025, around 600,000 visitors used the world's largest construction machinery trade fair as a platform for exchange, innovation, and investment decisions. Surrounded by international experts, the strategic business units Construction Industry & Mining, Rental, and Power Systems demonstrated how consistently the Group combines customer focus, technological expertise, and future orientation.

Three business units – one strong trade fair presence

Construction Industry & Mining: Focus on partnership and technology

Construction Industry & Mining presented itself at bauma together with Caterpillar – a partnership that has existed for over 70 years and was given special emphasis in 2025, Caterpillar’s anniversary year, under the motto "The next 100 Years." More than 50 exhibits, including numerous product innovations, digital solutions, and services, conveyed a comprehensive picture of modern, networked construction site processes. The central element was the Caterpillar Performance Center, where applications of the digital Caterpillar EcoSystem could be experienced interactively.

bauma 2025 was the most successful trade fair in the history of Construction Industry & Mining. Across all participating countries – including Austria, Central Asia, the Czech Republic, Denmark, Germany, the Slovak Republic, Sweden, and Ukraine – 1,368 new and used Caterpillar construction machines, including attachments, technologies, and services, were sold. Trade fair sales reached a new record high of just under 200 million euros. Numerous qualified leads and intensive consultations underscored bauma's importance as the industry's central sales and networking platform.

Rental: Immersive experience in the "Rental Dome"

Zeppelin Rental created a special highlight with the Rental Dome. The dome structure served as an immersive showroom and offered around 10,000 visitors a seven-minute 360° experience that showcased all of Rental's solutions along the construction site value chain. In addition, the focus was on emission-free machines, sustainable energy solutions such as battery storage, and digital tools on a stand area of around 2,000 square meters.

For Zeppelin Rental, bauma 2025 was also the most successful trade fair in the company's history. With an order volume of around 110 million euros, new standards were set. In the hospitality areas of the exhibition building, which was constructed from the company's own room systems, and in the Stadtgarten, 12,000 guests were entertained. The high visitor frequency and the intensive culture of dialogue led to numerous contracts being signed.

Power Systems: Next-generation energy and drive expertise

Zeppelin Power Systems joined forces with Caterpillar to showcase the latest solutions in the field of energy and drive systems. In view of the energy transition, the focus was on alternative technologies, efficiency, and sustainability. Particular interest was shown in the Cat C13D, a powerful next-generation engine that was a major attraction for trade visitors. The trade fair appearance underlined Zeppelin Power Systems' role as a competent partner for sustainable energy and drive solutions.

A year of significant anniversaries

bauma 2025 was not only a showcase for technical innovations, but also marked a number of important anniversaries:

• 100 years of Caterpillar, celebrated under the motto "The Next 100 Years"
• Over 70 years of partnership between Zeppelin and Caterpillar
• 75 years of the Zeppelin Group, founded in 1950 and now active internationally with around 12,000 employees

These anniversaries illustrate the continuous change in the industry and underscore the importance of long-term partnerships as the basis for sustainable growth, increased efficiency, and operational excellence for customers as part of the Zeppelin Group's strategic realignment.

"Passion for solutions. Go ahead. With Zeppelin." – Launch of the new employer value Proposition

At Think Big!, the bauma trade fair's career event for school pupils, trainees, and students, the Zeppelin Group presented its new employer value proposition: "Passion for Solutions. Go ahead. With Zeppelin." The trade fair appearance sent a clear signal for a modern working environment that promotes technological curiosity, initiative, and team spirit, and strengthened the Group's positioning as an attractive employer.

Impetus for the future of construction

bauma 2025 proved to be a central platform for innovation, exchange, and investment decisions. The Zeppelin Group's appearance impressively demonstrated how its business units operate with innovative solutions, strategic partnerships, and a clear view of the requirements of the future. The Group thus strengthened its role as a reliable partner for customers worldwide and provided important impetus for the further development of the industry.